Privacy Policy for MottoEvent GmbH

Effective Date: March 23, 2026 | Last Updated: March 23, 2026

1. Introduction and scope of this policy

MottoEvent GmbH (“MottoEvent,” “we,” “us,” or “our“) operates the website https://mottoevent.com (the “Website“), a platform for trade fair and exhibition services.

We provide services to businesses, exhibitors, and partners globally.

This Privacy Policy explains how we collect, use, store, share, and protect personal data in connection with our Website, marketing activities, and business communications.

Global applicability

While MottoEvent GmbH is established in Germany and subject to the GDPR, we process personal data globally. Where local laws provide additional rights or requirements, those provisions shall apply in addition to this Privacy Policy.

2. Data controller and contact information

Data Controller:
MottoEvent GmbH
Adlerstraße 37
Düsseldorf, Germany

📧 info@mottoevent.com
📞 +49 212 688 222 10

3. Categories of personal data we collect

3.1 Data you provide directly

We collect personal data when you contact us via forms, email, or other communication channels, including:

Name, job title, company name
Email address, phone number
Project or inquiry details
Communication content
Marketing preferences (where applicable)

3.2 Business contact data (B2B outreach)

We may process publicly available or professionally provided business contact data, including:

Name, role, company affiliation
Business email address
Public professional profiles

This data is used strictly for business-to-business communication.

3.3 Data collected automatically

When you use our Website, we may collect:

IP address (anonymized where applicable)
Browser and device information
Website usage and interaction data
Cookie identifiers
Approximate geographic location

3.4 Data from third parties

We may receive data from:

Advertising platforms (Google, Meta, TikTok)
Analytics providers
Business partners
Publicly available sources

3.5 Sensitive data

We do not intentionally collect sensitive personal data.

4. Purposes of processing and legal bases

We process personal data for the following purposes:

Responding to inquiries and managing business communications
Providing services and handling contracts
Website analytics and performance measurement
Advertising and remarketing
Sending marketing and follow-up communications
Compliance with legal obligations
Security, fraud prevention, and system integrity

Legal bases (GDPR)

Contract (Art. 6(1)(b)) – service requests
Consent (Art. 6(1)(a)) – cookies and certain marketing
Legal obligation (Art. 6(1)(c))
Legitimate interest (Art. 6(1)(f)), including:
- B2B communication
- Direct marketing to business contacts
- Service improvement and analytics

Legitimate interest balancing

Where we rely on legitimate interests:

Processing is limited to business contexts
Individuals can reasonably expect contact
Privacy impact is minimized
Opt-out is always available

5. Cookies and tracking technologies

We use cookies and similar technologies for:

Website functionality
Analytics
Advertising and remarketing

Cookie categories

Strictly necessary
Functional
Analytics
Marketing

Consent

Non-essential cookies are only activated after user consent where required by law.

Consent management

Users can accept or reject cookies via our consent interface.

Enforcement of consent

We implement measures to ensure that analytics and advertising technologies are not activated before valid user consent is obtained.

Consent interface requirements

Our consent interface provides equal options to accept or reject cookies, without pre-selected options or misleading design.

Google Consent Mode v2

We use Google Consent Mode v2. When consent is not given, Google services operate in a restricted mode without storing cookies.

Global Privacy Control (GPC)

Where legally required, we recognize and honor GPC signals as valid opt-out requests.

6. Third-party technologies and tools

We use third-party services, including:

Analytics and advertising

Google Analytics 4
Google Ads
Meta Pixel
TikTok Pixel
YouTube embeds

Communication and email tools

We may use service providers such as:

Brevo (Sendinblue)
Mailchimp
HubSpot
or equivalent service providers

These providers act as data processors under contractual agreements.

Joint controllership (where applicable)

For certain advertising tools (e.g., Meta Pixel), we may act as joint controllers with providers where required by law.

International transfers

Data may be transferred outside the EU/EEA, including to the United States, using safeguards such as:

Standard Contractual Clauses (SCCs)
Data Privacy Framework (where applicable)

7. Email marketing and business communication

We may send emails in the following situations:

7.1 Inquiry-based communication (soft opt-in)

Responses
Follow-ups
Related services

7.2 B2B communication

We may contact business representatives using publicly available professional data.

We only contact individuals in a professional context and provide a clear opportunity to object to such communication.

7.3 Marketing emails

We may send marketing communications where permitted by law based on:

Consent, or
Legitimate interest in B2B communication

User control

Unsubscribe anytime
Opt-out links included
Requests processed promptly

8. Data sharing

We may share data with:

Advertising partners (Google, Meta, TikTok)
Analytics providers
Hosting and infrastructure providers
CRM and email service providers
Payment providers (if applicable)
Authorities where required

We do not sell personal data for monetary consideration.
However, certain disclosures may qualify as “sharing” under applicable laws.

Notice for California residents

Certain disclosures of personal data to advertising partners (such as Google, Meta, and TikTok) may constitute “sharing” under the California Consumer Privacy Act (CCPA/CPRA) for cross-context behavioral advertising.

9. International data transfers

We implement safeguards including:

Standard Contractual Clauses
Transfer impact assessments
Data minimization

10. Data retention

We retain data only as necessary:

Inquiry data: up to 24 months
Business communication: as needed
Marketing data: until opt-out
Analytics data: limited (e.g., up to 14 months)
Legal records: according to statutory requirements

11. Your rights

Depending on your location, you may have rights including:

Access
Rectification
Erasure
Restriction
Data portability
Objection
Withdrawal of consent

12. Data security

We implement safeguards:

Encryption
Access controls
Secure hosting
Monitoring
Staff training

We apply data minimization principles.

13. Children’s privacy

Our services are directed to businesses.

We do not knowingly collect data from individuals under 16.

14. Automated decision-making

We use limited profiling for advertising and analytics.

No legally significant automated decisions are made.

15. Do Not Sell or Share

Users may opt out via:

Cookie settings
Global Privacy Control (GPC)
Direct contact

16. Third-party links

We are not responsible for external websites.

17. Changes to this policy

We may update this policy periodically.

18. Complaints

You may contact your local data protection authority.
If you are located in the European Union, you may also contact a supervisory authority in Germany.

19. Contact

MottoEvent GmbH
Adlerstraße 37
Düsseldorf, Germany